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Amazon Prime in Singapore: A Game Changer?

Amazon Prime in Singapore: A Game Changer?

Amazon Prime is slated to change the retail scene in Singapore. Or will it?

This column is written by @j_chou from InvestingNote.com.

@J_chou has an interest in global macro trends, financial markets and equity research and enjoys applying a combination of the three in his investments. His eventual investing goal is to manage a risk parity portfolio and achieve true financial freedom.

@J_Chou is vested in $BABA

Singapore and Southeast Asia’s growing E-commerce industry

According to a 2015 report done by Google and Temasek Holdings South-east Asia’s Internet economy is expected to surge to US$200 billion by 2025, driven by a growing middle class and greater accessibility to the Internet. For Singapore, the e-commerce market is projected to grow at 32% CAGR to be worth US$5.4billion in 2025. The Prime Now launch reaffirmed the importance of South-east Asia for digital commerce, with Singapore chosen as a testbed likely due to its tech-savvy, affluent citizens and accessibility to the rest of the region.

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Sheng Siong’s strategy change in the recent 6 years

Sheng Siong’s strategy change in the recent 6 years

Given the fierce competition in Singapore’s retail supermarket industry, Sheng Siong is facing the threat from powerful competitors and the fear of declining market share. During the time period of 2008-2010, Sheng Siong put their emphasis on consolidation, upgrades and renovation of their existing outlets. This explained why Sheng Siong merely opened one new store in each year of 2008 and 2009, and did not add any outlet into the brand in 2010. The financial year of 2011 is important for Sheng Siong, the firm launched the e-commerce project and adopted strategy of expansion in both local and overseas market.

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