This post, Observations At Sheng Siong Outlet was originally posted here. The writer is a veteran community member on InvestingNote, with username known as FA_TA.

I just went to one of the Sheng Siong outlet in jurong west and was surprised to see some small traffic despite it being lunch hours.

i toured a bit and saw that the store is filled up with staffs and shelves are consistently stocked up to the rear (i used to work part time in carrefour, i know this is sign of good business).

i paid close attention to all the minor details like how they layout their fresh fish zone, their grocery layout, shop renovation, location etc and i have to conclude that the management is doing a great job.

1. shop layout – a bit like ikea, like a maze with all the necessities and promotion items (with big wordings) out at the front part of the store to lure customers in and less interesting items/expensive such as stationery and kitchen wares in the corner of the store.

2. fresh food zone – layout kinda like wet market which allows those aunties to look closer at the fishes / meats. As compared to normal supermarket, the selection area/range is at least 40-50% bigger

This will win over some customers that prefer wet market for their range of selection

3. Renovation – the company didn’t spend much on it, which is good as their main target is the heartlander. No frills. But they did pay close attention to the payment counters. The self check out as compared to ntuc is quicker and friendlier as they pack and scan for u then let u make your self payment.

4. Location right in the middle of hdb, hostels, shops and kopitiam. No need to say more….

finally they have bigger selection of products. for instance i didn’t find this nature selection chewy sweet in the giant near my house and they have it.

Good job sheng siong!

Yes i’m vested. This is not a buy or sell call. Just to share how i think of my newly acquired business.

dyodd